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Announcements

The UPCAT Results for AY 2012-2013 has just been released today, January 18, 2012. The Creative Point web site is one of the 3 official mirror sites to take the expected heavy traffic off from the main site.

UPCAT Results 2012 Results Online

Mirror Sites:
Creative Point International
Stickbread Solutions
Preginet

Case Studies

Industry News

  • Reputation = Performance + Behavior + Communications

    Former IPR Trustee Björn Edlund mounts a spirited defense of focusing on reputation.  He responds to a column in The Economist that “says it is wrong for companies to aim at leveraging its reputation – or even to regard reputation as a corporate asset.” Read Björn’s piece on the Arthur W. Page Society blog. Frank [...]

  • Brain Science and Public Relations Listening

    Why do we get such a kick out of focusing on ourselves? Thirty to 40 percent of human speech informs others about ourselves.  Eighty percent or more of social media posts announce our own experiences or views.  Nine-month-old babies already try to draw the attention of others to things they find important in their environments.  [...]

  • “Glocalization” of China’s Public Relations Market

    The following post is excerpted from an article in PR Magazine, published by the China International Public Relations Association. 2003: The arrival of a turning point If 10 years can be considered as a generation, international firms were no doubt the backbone of the first generation of PR companies in China from the mid-1980s to [...]

  • Measurement Jumps to 9% of Corporate PR Budgets

    Research budgets are up, organizations increasingly evaluate outcomes instead of outputs, and the way companies measure PR is related to indicators of success. These are just some of the powerful insights about what appears to be a transformation of PR measurement and evaluation provided by USC Annenberg’s Generally Accepted Practices (GAP) for Public Relations study. [...]

  • Criticism Keeps You on Your Toes

    The following has been adapted from a January 2012 interview with van Riel in www.managementboek.nl , based on his book “The Alignment Factor.” Alignment is building long-term relationships with all internal and external stakeholders, those you depend on as an organisation. Where reputation is a means, alignment is an end. Communication staff are focusing increasingly [...]

  • Legendary Research Conference, Stunning Venue

    The organizers of Bledcom, the legendary international public relations research conference at Lake Bled, Slovenia, have released the program for 2012. The July 6-7 conference breaks into two tracks focused on academic and corporate research.  Current and former IPR Trustees, Research Fellows and commission members appearing the program include Don Wright, Rob Wakefield, Ansgar Zerfass, [...]

  • Internal Consulting: Research on New Roles for PR Professionals

    Internal consulting as a part of the role of communication professionals within organizations has been discussed by a number of researchers. But what does “consulting” in this context mean? Who are clients, what is the content? Which objectives, forms, and specifications are relevant? A recent research project conducted in Germany addresses these questions. We have [...]

  • Making Peace with Capitalism and Ourselves

    We need a new definition of corporate social responsibility (CSR) to apply not only to corporations, but also to governments, NGOs – any organization that competes for societal resources – thereby helping societies set a sustainable path. The economic crisis is a good opportunity for social scientists to talk to each other, who for decades [...]

  • Public Relations, No More Excuses

    Last month I was in Miami for the 15th Annual International Public Relations Research Conference. For three days, researchers, teachers, masters, doctoral students and PR professionals from around 15 different countries were gathered together to discuss over than 108 researches that were made the past year. All kind of topics were presented, but social networks [...]

  • Developing Risk-Literate Communications Professionals

    Careers in reputation management, public relations and corporate communications can be made or broken during times of crises. Communications practitioners who want more than a seat at the press-release end of the table should consider expanding their knowledge beyond communications to incorporate an understanding of the theory and research around risk communications. A compelling case [...]

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    Contact Information

    CREATIVE POINT INTERNATIONAL INC.

    Address:
    Suit 52 Legaspi Suites, Salcedo St.
    Legaspi Village, Makati City
    Makati City, Metro Manila
    Philippines

    Landline: +63 2 
815-0184
    Fax: +63 2 
893-5887
    Email: This e-mail address is being protected from spambots. You need JavaScript enabled to view it.

    Send comments/feedback here.

    Steve Jobs: The Ultimate Communicator

    Presentation Secrets of Steve JobsPresentations using multi-projector and a screen have become a useful tool for product launches, advocacy, exhortation in churches, and mega conferences. For its celebrated The Inconvenient Truth documentary, shown in many countries, Al Gore won the Nobel Peace Prize. This just proves that presentations have come of age! 

    “Steve Jobs uses presentations as a transformative experience,” author Gallo begins. “In fact he has been giving awe-inspiring presentations since the launch of Macintosh in 1984.

    “He has transformed the typical, dull, technical, plodding slide show into a theatrical event complete with heroes, villains, a supporting cast, and stunning backdrops.”

    The common terms used to describe Jobs presentations are magnetic, captivating and charismatic, according to the book author. And the narrative about how he created adoring fans in every presentation is enough proof of his extraordinary skills.

    Read more: Steve Jobs: The Ultimate Communicator